— PROJECT NAME

Madrid 2200

— ROLE

Gamification Researcher

UX

— DATE

2021

I worked for the Madrid city council, designing a gamification product using the city's photographic archive. The project, named "Madrid 2200", was selected from over 100 submissions.

Use various research methods, design a game for 5 months to make the historical archive of the city known. By incorporating gamification techniques, designing mechanics, narratives, cognitive reinforcements, etc. Creating a final product adapted to the needs of users and the Madrid City Council.

TOOLS AND METHODOLOGIES: • Desk Research • Surveys • Interviews • Netnography • Information Architecture • Gamification • Story Telling • Script