Rafael Diaz-Salgado

CATCH THE FLAT

UX RESEARCH

— PROJECT NAME

Catch the flat


— ROLE

UX Researcher

Market Analysis


— LINK

http://catchtheflat.com/

I conducted user research to understand the needs of travelers. User experience research and market analysis for a HomeStay company. Through surveys and interviews and the collection of qualitative data, design a market strategy. By defining the target audience and the user persona, targeted advertising was started, increasing sales by 8%..


TOOLS AND METHODOLOGIES: • Desk Research • Surveys • Interviews • SEO • Market Research • Competitive Analsys •Facebook Adss



*Topics omitted due to company policy